BBI Development S.A. und Liebrecht & wooD berichten am Cannes MIPIM ihre geplante Zusammenarbeit mit Pininfarina, ein italienisches Design Haus, das die Luxus-Innenräume im Roma Tower designen wird. Dies wird das erste Marken-Architekturprojekt im Luxus-Residents-Segment in Kontinentaleuropa, in dem das renommierte Studio aus Turin die Ästhetik und Qualität von Schlüsselteilen des Gebäudes bestimmt.
“Roma Tower will be the first branded residential development in Poland. This collaboration with Pininfarina will ensure a cohesive and instantly recognizable design language throughout the entire project — from the lobby and circulation areas, through the upper-level recreational spaces, to the apartments finishes. The partnership will further elevate the project’s distinctive character, confirming Warsaw’s position as a mature market ready for an ultra-luxury product delivered to the highest global standards.”—Magdalena Bartkiewicz-Podoba, CEO Liebrecht & wooD in Polen
“There is a strategic element to the choice of Pininfarina as the design partner, as the firm has a track record of almost one hundred years of creating timeless designs. This is a brand name that is known for the store it sets by beauty, detail, and top quality, as seen for instance by the work on luxury properties around the world, as well as cult collaboration with automotive legends such as Ferrari, Maserati, Rolls-Royce and Bentley. It is now time for the studio’s aesthetic to become part of the Roma Tower project.”—Michał Skotnicki, Managing Director bei BBI Development S.A.
“Roma Tower marks a pivotal milestone for Pininfarina as our first interior design project in Central & Eastern Europe, a dynamic market increasingly defined by a pursuit of excellence. Warsaw has emerged as a leader in urban innovation, where the quality of living spaces is at the heart of the city's vision. We are proud to bring our heritage of beauty and technological advancement to this vibrant city, creating an environment that reflects a forward-thinking global vision.”—Giovanni de Niederhäusern, Senior Vice President, BU Architecture & Product Design bei Pininfarina
